If you are a person who owns a website or a SEO in Utah and you want your website to be found, you can utilize any one of the strategies:
- You can either advertise on the search engines – The advantage of using this method is that these ads are shown on the first page, these ads are usually clicked a lot because they appear first when a person uses a search engine to search for keywords of some product or service. These ads also are easily seen by most people.
The disadvantage to this method or strategy is that when you stop paying the search engines, the footfall immediately decreases. There is no sustenance to this strategy unless you keep paying the search engine. In fact, you need to keep paying per click by the user. These may or may not be able to bring in the targeted audience even though it brings footfall.
- b) Search Engine Optimization – This is a method or strategy where the website is optimized so that search engines can easily pick up the website when the spiders crawl on the web. Advantages – When the website is optimized correctly, the website and web pages can easily be found. The keywords utilized and the tags used correctly get the right audience. One must, however, avoid overusing the keywords or stuffing because that will decrease the Optimization.
Therefore there are specialists who dedicate themselves to Search Engine Optimization. One disadvantage is that one is not able to find out what search engine algorithm is as these algorithms keep changing periodically. That is why one needs to use ethical methods of Search Engine Optimization and use keywords which are most searched for and which will attract the targeted audience to the site. If one uses unethical practices, it may work in the short run, but in the long run, it will lead to nothing but trouble.