The contest between websites with similar products, service or content is quite fierce. And if you can’t hang on to at least one of the top position in search results then you will be trampled by your competitors and lose out in a big way. Though there are many other ways to attract attention and drive traffic to your website, SEO or search engine optimization is the only sure shot way of getting it done sustainably. Search engine optimization ranking is becoming even more important and relevant now as nearly 90% of all internet users tend to look at search engine results before making up their mind about anything. Here are some things you can do to keep your rankings up.
Excellent content that is relevant and valuable
Content is what sets website’s apart. If all the websites were designed exactly the same way then the thing that people will consider before choosing one will be the content. So, quality content tailor-made for your targeted audience will improve your site’s authority. The content should be updated regularly so that the fresh rating stays up and the website remain relevant. Format the content properly, using bold, italics, brackets etc. judiciously.
Take care of your metadata
Your website’s metadata is important if you want to climb the search engine optimization ranking, the most important metadata on your page will be the title metadata, which is responsible for the page titles displayed at the top of a browser window. Use this resource carefully, stuffing metadata full of keywords can turn you into a villain in the eyes of search engine spiders and they might ignore the data altogether.
Loading time should be minimal
Does your website take forever to load? If yes then you are consistently failing to gain the search engine’s approval. Algorithms for search engines take loading time into account when ranking because visitors will probably be very impatient if it takes time to load, they are more likely to switch to another website instead of waiting for your website to load.simple interface, flawless code and sparse use of graphics will make sure that the loading time is tolerable.